Britannia Jim Jam Biscuit In is a fruit-flavoured cream sandwich biscuit with real fruit jam. Relish the tasty fusion of biscuit and cream with a sugar topping. With every bite, experience a party of flavours in your mouth as the delicious cream melts along with the lingering taste of jam. All this bundled up with crispy biscuits on both sides. Jam-in is a heavenly blend and a sumptuous delicacy for everyone. Britannia Industries Limited is an Indian company specialised in food industry, part of the Wadia Group headed by Nusli Wadia. Founded in 1892 and headquartered in Kolkata, it is one of India’s oldest existing companies and best known for its biscuit products.