Dove Go Fresh Deodorant Stay fresh with that has the sparkling scent of grapefruit and lemongrass. Dove Ultimate go fresh Energizing keeps the deodorant right where it is supposed to be on your skin, not on clothes. It also provides efficient 24-hour odor and wetness protection. Stay fresh and protected from odor and wetness all day long with an energizing burst of grapefruit and lemongrass. A deodorant is a substance applied to the body to prevent or mask body odor due to bacterial breakdown of perspiration in the armpits, groin, and in the What is the main purpose of deodorant? Deodorants are formulated to eliminate armpit odor but not perspiration. They’re typically alcohol-based. When applied, they turn your skin acidic, which makes it less attractive to bacteria. Deodorants also commonly contain perfume to mask the odor.