Mappillai Samba | Traditional Red Rice or “Bride Groom Rice” is native variety of rice, which is red in color and is grown predominantly in Tamil Nadu. It’s well suited to organic farming because it is hardy and demands little or no fertilizers or pesticides. It is a 160 days crop. What are the benefits of Mappillai Samba | Traditional Red Rice? It has high in fiber which can help for easy digestion. It is the best rice variety for diabetic patients. It can increase energy level and induces growth, it is commonly given to kids. What rice is healthier for you? Nutritionally, brown rice is recommended for a healthy diet because it contains extra nutrients. Brown rice tends to be a bit more caloric, but it also contains extra protein and fiber that offer these health benefits: Helps you feel full faster.